Services

Senior commercial leadership. Without a full-time headcount.

I help food and beverage brands with commercial traction build the brand, product, and retail strategy to keep growing. Start with a quick read on where you stand, or bring me in to lead.

Ways to work with me

Start small. Scale when you're ready.

Every engagement is built around one question: what will it take for your brand to keep its place on shelf and keep growing?

01

Free Growth Assessment

About 2 minutes

Five questions that show where your growth is getting stuck. Get your score and a recommended next step instantly.

Take the assessment →
02

Scale Readiness Diagnostic

Typically 2 weeks

An objective read on your pricing, margins, portfolio, and retail readiness, with a prioritized plan for what to fix first.

Book a conversation →
03

Fractional Chief Growth, Marketing & Operations Officer

Monthly, no long-term commitment

Senior leadership embedded in your team and accountable to commercial results. Month to month, with no further commitment required.

Book a conversation →
04

Project-Based Strategy

Scoped to your challenge

Focused work on a defined challenge, like a brand repositioning, an innovation pipeline, line review prep, or portfolio decisions.

Book a conversation →

All support is not the same

Which kind of support do you need?

Bring me in as your fractional executive if…

  • You're the CEO, the CMO, and the COO all at once.
  • Your marketing or operations team is junior, or doesn't exist yet.
  • You want embedded senior leadership without full-time employment risk.
  • You're navigating an executive transition or need maternity leave coverage.
  • You need a vetted network of industry experts, vendors, and partners.

Best fit: Fractional Chief Growth, Marketing & Operations Officer

Bring me in for a defined project if…

  • You have a specific business challenge with a clear finish line.
  • You need an objective, expert read on what's working and what isn't.
  • You want proven best practices applied to your business.

Best fit: Scale Readiness Diagnostic or Project-Based Strategy

What I lead

Four areas. One accountable leader.

Brand Strategy & Positioning

A difference your buyer can repeat without you in the room.

Positioning Brand architecture Consumer insight Campaign strategy

Product Innovation

New products and line extensions that shoppers buy again.

Concept development Line extensions Launch planning

Retail Merchandising & Channel Strategy

Assortment, pricing, and channel plans that earn velocity and survive the reset.

Line review prep Pricing Channel strategy Retail media

Portfolio Management

Clear calls on which SKUs, brands, and markets earn your next dollar.

SKU rationalization Pack-price architecture Market expansion

$8.2M

in topline sales from zero for FreshDirect's proprietary brand, launched in under 12 months at a 30% average margin.

“Tiffany is a gifted brand builder, passionate about driving results through a strategic focus on the consumer.”

A. Buell

See more results

Not sure where to start? Start with where you stand.

Two minutes, five questions, and an honest read on what's holding your growth back.